Your originals should look like you built them.
Most white-label originals are one product wearing many colour schemes. Players notice; the same Plinko board with a different logo does not feel like a house game. We work the other way round: the maths is shared and tested once, and everything a player sees or hears is designed for one brand.
Art direction
Boards, tiles, cards and reels drawn for your brand, with a lobby that belongs to it. Illustration, 3D or type-led; whatever your brand is.
Motion and sound
Timing is part of the maths of feeling. We choreograph reveals, holds and celebrations per game and compose the sound to match. No stock effects.
Names and copy
Your game names, your voice in every label and rule, your provably-fair pages. Localised for your markets.
Titles nobody else can offer.
We invent games as well as build them. Max Win is live: a five-reel slot whose only bet is the maximum win, with odds that are the reel strips themselves. Two more are in development. An operator can license an exclusive for a market, or commission a variant that becomes theirs outright.
Ask about exclusivityBring the idea. We bring it to your players.
A mechanic, a theme, a competitor’s game you wish were yours, a sketch. Every title we run has gone through the same four phases; the durations below are what they have actually taken.
- 1
Research
Two to three weeks
We take the mechanic apart: rules, maths, pacing, what the best version of it does on screen and in the ear. For a new idea we prototype the odds first and play it with you until the feel is right.
What you get
- Written rules and payout maths with the RTP proven
- Reference footage and a moodboard in your brand
- A storyboard of the round, second by second
- 2
Build
Three to six weeks
The engine goes first: pure, deterministic maths with a test suite that asserts the RTP for every configuration you might ever choose. The game is built on top of it in your skin, with sound designed for it.
What you get
- The game definition in the engine, tested
- The playable game in your skin, desktop and mobile
- Sounds, motion and copy, all yours
- 3
Prove
One week
The seed lifecycle is wired, the verifier is generated from the game definition, and every public vector we can find is reproduced bit for bit. Bet details show players how to check a round themselves.
What you get
- Public verifier page and bet-details check
- Pinned test vectors in the repository
- Certification pack for your lab, if required
- 4
Launch
One week
Into your wallet through the seamless API, hosted by us or by you, with leaderboards, the big-win feed and history export switched on. We watch the first days with you.
What you get
- Live on your domain
- Retention layer configured
- Runbook and statements set up
What we need from you
- Your brand guide, or the closest thing to one
- Markets, currencies and the limits you run
- Your wallet API or aggregator details
- Who decides, and how fast
The first call usually ends with us agreeing which game to start with. The first thing you see afterwards is that game in your skin.
Start with a call